Here’s a bold claim: there’s a way to strike at the heart of Donald Trump’s influence, and it doesn’t involve politics—it involves your wallet. But here’s where it gets controversial: Scott Galloway, a marketing professor at NYU Stern and host of the popular podcasts Prof G Pod and Pivot, believes the key to challenging Trump’s power lies in targeting the revenue streams of Big Tech companies he claims are enabling the former president. Galloway’s campaign, Resist and Unsubscribe, calls on Americans to cancel subscriptions with 10 tech giants—including Amazon, Apple, Meta, OpenAI, and X—arguing these companies prioritize shareholder value over ethical responsibility. And this is the part most people miss: Galloway isn’t just talking about politics; he’s framing this as an economic strike against what he calls a ‘coin-operated president.’
Galloway, 61, launched the campaign after immigration raids in Minneapolis resulted in the deaths of two U.S. citizens. He argues that tech companies, driven by profit, have cozied up to Trump through donations and attendance at high-profile events, like the $400 million White House ballroom renovation and Melania Trump’s Amazon-funded documentary premiere. ‘These companies are saying, ‘Let’s play nice, stay out of his crosshairs, and keep the profits rolling in,’’ Galloway told The Daily Beast Podcast. But he insists there’s a better way: collective action. By canceling subscriptions and cutting ties with service providers linked to ICE—like AT&T, FedEx, and Comcast—consumers can send a powerful message to both Trump and corporate America.
Here’s the kicker: Galloway points to precedent. Last year, Disney+ and Hulu saw subscription cancellations double after Jimmy Kimmel’s show was suspended over controversial comments. The backlash forced Disney to reinstate the show within a week. Galloway believes a similar strategy could pressure tech CEOs to rethink their relationships with Trump and ICE. ‘If subscriber growth declines, they’ll find their backbone,’ he says. ‘It’s about hitting them where it hurts: shareholder value.’
But is this approach too radical? The White House has pushed back, claiming Americans rejected ‘cancel culture’ by re-electing Trump. Yet Galloway argues this isn’t about cancellation—it’s about accountability. ‘I want these companies to show fidelity to the American values that made them wealthy,’ he says. Here’s the question that’ll spark debate: Is Galloway’s campaign a legitimate form of protest, or does it overstep by targeting companies for their political ties? Let us know your thoughts in the comments—this is one conversation you won’t want to miss.
