Bold claim: Pleasure is the beating heart of what makes us human, and Lavazza’s 2026 Calendar dives straight into that truth through a colorful, cinematic portrait of Italian life. Photographer Alex Webb takes viewers on a vivid journey across Italy, capturing everyday moments filled with warmth, texture, and subtle glamour. This rewrite preserves the core information while presenting it with fresh language and structure.
A landmark collaboration with Art Basel Miami Beach
Lavazza expands its longstanding relationship with contemporary art by unveiling the 2026 Calendar during Art Basel Miami Beach 2025. For the first time, the calendar premiere happens at this globally renowned arts event, complemented by an offsite presentation in Miami’s Design District. Lavazza reinforces its status as a patron of creativity, emphasizing that contemporary art is a universal language that connects people, interpretations of reality, and moments of beauty.
The creative team and Webb’s vision
Lavazza again entrusts the creative direction to Armando Testa, its enduring partner, while enlisting Alex Webb—Magnum Photos member and celebrated street photographer recognized for his bold color work and poetic portrayal of everyday life. Webb’s assignment was to traverse Italy, seeking authentic, offbeat locations and weaving a narrative that blends cinematic sensibility with references to painting and photography.
Twelve scenes, a tapestry of Italian life
The calendar unfolds through twelve photographs that move between intimate and communal moments. Scenes include children playing beside a lakeside garden, a lively city bar offering a welcoming pause, an artisan workshop where time-honored techniques endure, a bocce court where priests share lighthearted recreation, an Art Nouveau barbershop, a trattoria lunch, and the Santa Rosalia procession in Palermo. Throughout, coffee acts as a unifying thread—subtle yet constant—providing a rhythmic punctuation that mirrors the cadence of Italian life.
Pleasure as a shared, universal language
Webb’s vibrant photography presents an ideal, accessible tour of Italy, inviting viewers to enjoy simple pleasures without clichés. The concept unfolds across twelve stages, each highlighting a facet of Italian joy: the pleasure of gathering, lingering over a cup of coffee, or savoring a meal with friends. The goal is to encourage slower living, attentive presence, and a renewed appreciation for everyday moments.
Francesca Lavazza’s perspective on coffee and culture
Francesca Lavazza describes coffee as a spark of universal happiness—an experience that can be shared broadly or kept intimate, yet always connects people across cultures. The calendar’s imagery seeks to evoke the contemporary dolce vita: slower rhythms, spontaneity, and conviviality. It frames small, joyful acts—meeting, talking, sharing a bite, witnessing a coffee ritual—as accessible for everyone and as part of a broader Italian heritage that transcends borders.
Lavazza’s presence at Art Basel as a cultural catalyst
Beyond the calendar, Lavazza stages a suite of experiences at Art Basel Miami Beach and the Design District. The Lavazza Lounge premieres the 2026 Calendar; the Luxury Living Calendar Experience reimagines imagery through street-style vignettes; and the Walt Grace Vintage Café, Wynwood showroom, and other venues translate the brand’s dolce vita ethos into interactive, consumer-focused moments. The Lavazza Dolcevita Discotheque even reimagines the coffee ritual as a celebratory “café rave,” pairing specialty drinks with an Italian-inspired soundtrack.
Lavazza’s mission and U.S. growth
Lavazza positions itself as a cultural force in the United States, expanding its presence across hospitality, entertainment, culture, and workplaces. The year 2025 marks notable milestones, including an expanded partnership with American Airlines in premium cabins, the launch of Flavia Aroma for office use, and continued collaborations with flagship partners such as the US Open, America’s Got Talent, NYU Tisch & The Martin Scorsese Center, and North America’s 50 Best Restaurants. The brand emphasizes a long-term vision to blend Italian heritage, craftsmanship, and innovation, shaping the future of coffee in the U.S.
About Lavazza Group
Founded in Turin in 1895, Lavazza remains family-owned across four generations and has grown into a global coffee powerhouse with over €3.3 billion in turnover. The group operates in 140 markets with nine manufacturing plants across five countries. Its heritage spans more than a century of innovation—from pioneering blends and packaging to spaceborne espresso and numerous patents—while also prioritizing social and environmental responsibilities as core strategic pillars.
Lavazza’s corporate purpose and art partnerships
The group’s mission, Awakening a better world every morning, centers on creating value for shareholders, employees, customers, and communities. Lavazza’s ongoing engagement with major cultural institutions—such as the Triennale di Milano, MUDEC, the Peggy Guggenheim Collection, Venice’s Civic Museums, and the Guggenheim in New York—underscores its role as a proponent of creativity and beauty worldwide.
About Art Basel
Art Basel stages premier modern and contemporary art shows in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Each show reflects its host city and collaborates with local institutions for programming, with digital platforms like Zero10 and the Art Basel App expanding its reach.
Credits and production details
The 2026 Lavazza Calendar, Pleasure Makes Us Human, is coordinated by Luigi Lavazza S.p.A. with leadership from Francesca Lavazza and Luigino Finelli. Photographer: Alex Webb (Magnum Photos). Creative project: Armando Testa S.p.A. Executive Creative Director: Michele Mariani. A full team of creative directors, designers, project managers, production staff, and talent contributed to the calendar and its related activations. Special thanks extend to Lavazza Group’s creative content and brand image teams and The Producer International for their roles in production and talent management.
SOURCE Lavazza
